Degabriel

Luxury Accessories Brand

Art Direction, E-Commerce, Graphic Design, Product Design, Social Media, Strategy

The Challenge

The challenge is to create a semi-luxury brand with a unique and inimitable identity in a competitive market. We focus on blending traditional craftsmanship with innovative design. This fusion creates a brand narrative that resonates with discerning audiences. Our approach ensures the brand’s global presence and lasting relevance in the market.

The Outcome

Through a sublime balance between architecture and art, we conceptualized a collection centered around an iconic piece model, crafted in the world’s most prestigious, globally recognized factories. We developed a strategic pricing model positioned between luxury and prêt-à-porter, ensuring a unique market placement. This approach led to a brand with such a strong DNA that it is instantly recognizable across all platforms. The fusion of craftsmanship and design creates a timeless identity that resonates in the global marketplace.