OSSO came to ĒSERE with the need to build a solid and versatile identity from scratch. The challenge was not only to create an appealing branding for a legal SaaS—an AI-based software that works like a ChatGPT for the legal sector—but to design a brand universe capable of transcending this initial niche and projecting itself into future markets without limiting its expansion.
The Outcome
At ĒSERE, we developed a complete brand ecosystem: naming, symbol, visual identity, and web design. The result is a contemporary, digital, and aspirational branding that combines strength and elegance with a flexible and scalable language. A coherent, recognizable brand, ready to position itself as a benchmark within the tech sector and beyond.