LA MAISON STEEL

Luxury Leather Goods Brand

Strategy

The Challenge

Maison Steel set out to elevate the Apple Watch and luxury handbags by merging cutting-edge fashion tech with timeless sophistication. The goal was to reinvent wearable accessories with a balance of style, function, and technology, inspired by icons like Audrey Hepburn. ESERE supported this vision by crafting a targeted luxury strategy: building a secure, password-protected website; integrating metaverse elements; managing LinkedIn outreach; organizing events; and curating influencer marketing campaigns to establish Maison Steel as a leader in the high-end fashion tech space.

The Outcome

Maison Steel redefined wearables by introducing meticulously designed Apple Watch straps and luxury handbags that resonate with elegance and innovation. The brand's digital presence expanded with a robust luxury-focused outreach strategy, including influencer partnerships, exclusive events, and pioneering metaverse integration. This approach not only enhanced Maison Steel’s market position but also set a new standard in the wearable luxury segment, seamlessly blending technological functionality with timeless fashion appeal.