Carolina Herrera

Luxury Prêt-à-porter Brand

Product Design

The Challenge

The challenge is to create a fresh, sophisticated line with bold femininity and effortless chic, blending classic luxury with contemporary elements. The collection should appeal to both loyal and new, discerning audiences, incorporating new materials and shapes while maintaining the brand's timeless style.

The Outcome

The Carolina Herrera women's wear collection combines classic elegance with modern sophistication, introducing bold yet feminine designs. Timeless materials and contemporary silhouettes create a versatile wardrobe for the cosmopolitan woman. The collection enhances the brand’s legacy while attracting new clientele with its refined balance of tradition and innovation.