ONREBEL aimed to disrupt the sportswear market with a modern, unisex brand that champions inclusivity and individuality. The project focused on building a strong identity, innovative designs, and a cutting-edge e-commerce platform, supported by a bold communication strategy to establish ONREBEL as a cultural disruptor in activewear.
The Outcome
We shaped ONREBEL into a bold, gender-neutral brand with a modern edge. Its e-commerce and branding focus on style and performance, while targeted communications built a loyal community, positioning ONREBEL as a key player in the sportswear market.